Information
Digital Positioning Campaign – High Quality Fertilizers
Manuchar Agro is a brand specializing in high-quality fertilizers, focused on offering efficient and sustainable nutritional solutions for the modern farmer. At ThinkHub, we developed a strategic digital campaign to strengthen its position as a technical, reliable brand close to the Honduran agricultural sector.
The campaign’s focus was to highlight the concrete benefits of its products, communicate its commitment to agricultural development, and create relevant content for producers, distributors, and technicians in the sector.
Our Role:
We created a visual and educational campaign that reflected the brand’s technical quality and its knowledge of the field. We used graphic resources, videos, and copy that spoke the farmer’s language, connecting with both traditional producers and a new generation seeking information through digital channels.
Development and Strategic Focus:
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Design compelling technical and visual content: informative posts on fertilizer types, dosages, and benefits
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Creation of educational capsules for social media aimed at the agricultural sector
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Development of a digital visual identity aligned with the brand's values: quality, trust, and innovation
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Network positioning strategy to reach key agricultural areas in Honduras
Highlighted Results:
- Increased brand recognition among agricultural producers.
- Greater engagement on educational and technical publications.
- Digital positioning in a sector where online presence is still growing