Information
Frijoles Rojitos
Monthly
Multimedia
Honduras
Mother’s Day Campaign
To celebrate Mother’s Day, we developed an emotional and relatable campaign for Frijoles Rojitos, highlighting the love and care that Honduran mothers express through food. Under the concept “The flavor that unites us,” we created a digital and in-person experience that connected directly with families and reinforced the brand’s positioning in the consumer’s heart.
Our Role:
At ThinkHub, we designed and executed a comprehensive campaign that included digital content, sweepstakes, and a special activation in San Pedro Sula’s Central Park. The goal was to increase brand awareness, generate audience engagement, and strengthen the emotional bond between the product and Honduran mothers.
Development and Strategic Focus:
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Development of the creative concept focused on maternal love reflected in the kitchen
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Production of visual and audiovisual content: short videos, illustrations, carousels and stories
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Social media management (Facebook and Instagram) with daily posts, interaction and real-time coverage
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Design and execution of a digital raffle, driven by organic community participation
Highlighted Results:
- High participation in the sweepstakes, with follower growth and organic reach.
- Generation of emotional content that connected with the target audience.
- Increased brand presence in the northern part of the country thanks to the activation.