Information
Brand Positioning and Sporting Events Campaign
XFIT Martial Arts is more than a training center: it’s a community that promotes discipline, respect, and personal growth through martial arts. It offers boxing, Brazilian Jiu-Jitsu, and MMA classes, aimed at people of all ages and levels. It also organizes the XFIT Fight Nite event, a platform where its athletes showcase their hard work and progress in the ring.
At ThinkHub, we collaborated with this brand to strengthen its digital presence, professionalize its visual image, and give greater visibility to its class and event program, highlighting the community and educational value of its offering.
Our Role:
We created a visual and strategic campaign to showcase XFIT as a professional, accessible, and motivating space. We focused on both institutional and promotional content, with a special emphasis on building community and engagement through social media.
Development and Strategic Focus:
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Digital visual identity design for social media and promotional materials
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Production of audiovisual content: training videos, interviews with athletes, and event promotion
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Cobertura visual del evento XFIT Fight Nite: clips para redes, reels y resúmenes en video
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Estrategia de contenido en redes sociales, destacando historias de superación, clases disponibles y logros de la comunidad
Highlighted Results:
- Increased brand awareness.
- Greater engagement on educational and technical publications.
- Digital positioning in a sector where online presence is still growing
